Demographic
From looking at the results from my survey, 57% were aged 16 -18 and 57% also had the favourite genre of comedy. From these results it seems clear to me who my target audience will be. It also seems as if the people who took the survey were mainly males than females, which could suggest that males are more comedy lovers than females, however there just be more males that took the survey.
| Ages of people who took part in the survey |
Psychographic
They will be interested in film making, famous comedians and recent movies out now. Due to them being around the age of 16 - 18, they will use familiar social networking websites like Twitter and Facebook. From looking at my survey, it seems like the audience wouldn't go cinema very much, maybe a couple times a year, however they would watch the latest movies out. As they are very young, I imagine they shop in stores like JD, Toshop, Primark, Forever 21 etc. TV like Soaps, Hollyoaks, Keeping Up With The Kardashians. Realistically they would still be in Full time education or studying in College or attending University
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